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Endeavor Group EDR

Media & TelecomMarket cap $12B3 connections

Endeavor owns the UFC (the world's #1 combat sports brand, 700M+ fans globally), WME talent agency (representing the world's biggest stars), IMG (sports and fashion production), and On Location (premium event experiences). Its TKO Group merger combined UFC with WWE wrestling.

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Partners 2

Strategic partnerships, joint products and alliances

  • AppleTechnology · $3.0TWWE SmackDown on Netflix and Apple TV+
  • AmazonConsumer & Retail · $2.0TUFC fights streaming on Prime Video globally

Stakes owned 1

Companies Endeavor Group owns or has invested in

  • TKO GroupMedia & Telecom · $22BTKO Group combines UFC and WWE under Endeavorsince 2023

Key relationships in depth

Endeavor Group & Apple

Endeavor Group (EDR), which owned WWE before its merger into TKO Group Holdings in 2023, had a streaming partnership with Apple TV+ for certain WWE content. WWE SmackDown moved to Netflix in January 2025 after a multi-year deal, and WWE Raw also shifted to streaming platforms. The Apple TV+ relationship was part of a broader content distribution strategy for live sports and entertainment.

Why it matters: Apple TV+ has been investing in live sports rights as a key differentiator against Netflix, Disney Plus, and Amazon Prime Video. Sports content drives subscriber retention and platform engagement in a way that scripted content alone does not. WWE's large and loyal international fanbase represented a meaningful live audience for Apple's streaming platform.

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Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.