Endeavor Group & Apple
Endeavor Group (EDR), which owned WWE before its merger into TKO Group Holdings in 2023, had a streaming partnership with Apple TV+ for certain WWE content. WWE SmackDown moved to Netflix in January 2025 after a multi-year deal, and WWE Raw also shifted to streaming platforms. The Apple TV+ relationship was part of a broader content distribution strategy for live sports and entertainment.
Why it matters: Apple TV+ has been investing in live sports rights as a key differentiator against Netflix, Disney Plus, and Amazon Prime Video. Sports content drives subscriber retention and platform engagement in a way that scripted content alone does not. WWE's large and loyal international fanbase represented a meaningful live audience for Apple's streaming platform.