Live Nation & Apple
Live Nation and Apple have a multi-faceted commercial relationship spanning Apple Pay acceptance at Live Nation venues, Apple Music exclusive content partnerships, and Ticketmaster's integration with Apple Wallet for mobile ticket delivery. Apple Wallet digital tickets are accepted at thousands of Live Nation-promoted venues worldwide, reducing fraud and enabling contactless entry.
Why it matters: Live Nation's scale of 40,000-plus events annually across 200-plus owned and operated venues makes it one of the most important Apple Wallet ticket deployment partners globally. For Apple, concert ticket deployment in Wallet increases engagement with the Wallet platform and deepens iPhone utility in daily life scenarios.