New York Times NYT

Media & TelecomMarket cap $8B2 connections

The New York Times has transformed from a declining print newspaper into a digital subscription powerhouse with 10M+ subscribers. Its Wordle acquisition and NYT Games, NYT Cooking, and NYT Sports (The Athletic) have created a digital subscription bundle beyond news. Its journalism wins more Pulitzer Prizes than any competitor. The Times is proving that quality journalism can support a profitable subscription business.

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Partners 1

Strategic partnerships, joint products and alliances

AppleTechnology · $3.0TNYT on Apple News+

Competitors 1

Companies it competes with

News Corp BMedia & Telecom · $15BNews publishing

Key relationships in depth

New York Times & Apple

The New York Times participated in Apple News Plus at its March 2019 launch, offering a selection of NYT content through Apple's subscription news aggregator. However, the NYT withdrew most of its premium content from Apple News in late 2020, keeping only a limited selection of free articles to drive traffic to its own direct subscription funnel. The NYT now treats Apple News as a discovery channel rather than a primary distribution revenue source.

Why it matters: The NYT's withdrawal reflects a strategic calculation that Apple News Plus revenue share, reported to be split with Apple taking a 50% cut, is significantly less valuable than building a direct subscriber relationship. The NYT Direct subscription reached over 10M paying subscribers by 2024, validating its decision to prioritize owned distribution over Apple's platform.

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Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.