News Corp & Apple
News Corp's Wall Street Journal participates in Apple News Plus, offering a curated selection of WSJ articles to Apple News subscribers. Like the NYT, the WSJ maintains a selective presence on Apple News, providing enough content to maintain brand visibility while protecting its core direct subscriber base from being cannibalized by lower-priced bundle access through Apple.
Why it matters: The WSJ's Apple News Plus presence serves as a marketing funnel, exposing Apple's user base to WSJ journalism and brand. WSJ's direct subscription, priced at $38.99 per month, represents a significantly higher revenue per subscriber than the fraction of the $12.99 Apple News Plus subscription WSJ receives after Apple's 50% cut and further division among participating publishers.