Vizio VIZIO

Media & TelecomMarket cap $2B1 connection

Vizio makes budget smart TVs with its SmartCast OS, which captures valuable TV viewership data and advertising inventory. Walmart acquired Vizio for $2.3B to access its Platform+ advertising business and first-party TV data, competing directly with Amazon Fire TV and Roku. The acquisition was about data and advertising, not hardware. Vizio's SmartCast platform has 18M+ active accounts.

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Companies with a stake in Vizio

WalmartConsumer & Retail · $700BWalmart acquired Vizio for $2.3B - smart TV advertising data platformsince 2024

Key relationships in depth

Vizio & Walmart

Walmart acquired Vizio, a US smart TV brand, for $2.3B in February 2025 after receiving FTC clearance. The acquisition gives Walmart access to Vizio's SmartCast operating system and advertising platform (Platform Plus), reaching 18M active SmartCast accounts. The deal transforms Walmart into a connected TV advertising company competing directly with Amazon's ad-supported Fire TV ecosystem.

Why it matters: Walmart's advertising business (Walmart Connect) is its fastest-growing revenue segment. Smart TV data reveals what consumers watch, which correlates with purchasing behavior. Owning Vizio's platform lets Walmart close the loop between TV advertising and in-store or online purchases, an attribution capability advertisers pay premiums for.

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Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.