Domino's Pizza & Apple
Domino's Pizza accepts Apple Pay across its digital ordering channels and its iOS app is one of the most successful quick-service restaurant apps on the App Store. Digital orders account for over 65% of Domino's US sales, and iOS users represent a large share of that digital ordering volume. Apple Pay integration reduces checkout friction and improves mobile order conversion rates.
Why it matters: Domino's digital-first strategy, which began before most competitors, has made it dependent on mobile app performance and payment conversion. Apple Pay's one-tap checkout meaningfully reduces cart abandonment in mobile ordering contexts, where checkout friction is the primary driver of incomplete transactions.