Hims & Hers & Apple
Hims and Hers Health distributes its telehealth and wellness app through the Apple App Store, enabling iOS users to consult healthcare providers, manage prescriptions, and purchase wellness products. Hims and Hers relies on the App Store for user acquisition and subscription management, with Apple's healthcare app editorial features providing significant organic discovery.
Why it matters: Apple's Health app and HealthKit platform have made iPhone a credible health management device, creating a receptive audience for telehealth apps like Hims and Hers. Apple's App Store healthcare editorial coverage frequently features wellness and telehealth apps, providing meaningful free distribution to health-focused companies.