InMode & Apple
InMode, a medical aesthetics company, has a peripheral connection to Apple's ecosystem through patient documentation of treatment progress photos using iPhone cameras and Apple Health integration for wellness data. Medical aesthetics practitioners and patients use iPhone apps to track treatment outcomes. The relationship reflects Apple's iPhone being the default documentation and communication device in healthcare settings rather than any direct commercial arrangement.
Why it matters: Apple's dominance in the healthcare professional smartphone market, where iPhone market share exceeds 70% in the US medical sector, means that any healthcare company's digital patient engagement naturally runs through iPhone apps and Apple Health. For InMode, patient-facing apps that leverage iPhone photography for before-and-after documentation create a low-friction experience.