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Planet Fitness PLNT

Consumer & RetailMarket cap $6B1 connection

Planet Fitness is the most visited gym chain in America with 2,400+ locations and 18M+ members. Its $10/month price point makes fitness accessible to first-time gym-goers who are intimidated by traditional gyms. Its Judgment Free Zone positioning and purple-and-yellow branding created a new budget fitness category.

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Strategic partnerships, joint products and alliances

  • AppleTechnology · $3.0TPlanet Fitness app integrates with Apple Health

Key relationships in depth

Planet Fitness & Apple

Planet Fitness integrates its app with Apple Health through HealthKit, allowing gym members to log workouts, track attendance, and sync fitness metrics between Planet Fitness's mobile app and Apple's Health ecosystem. The integration follows a standard HealthKit developer relationship rather than a direct commercial partnership between the two companies.

Why it matters: Apple Health has become the default health data aggregation platform for iPhone users, and gym operators like Planet Fitness benefit from integrating with it to deliver a seamless digital member experience. Fitness app integration with Apple Health increases daily active engagement with the Planet Fitness app.

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Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.