Ulta Beauty & Apple
Ulta Beauty's iOS app features an AR-powered virtual try-on experience for cosmetics and hair color, built using Apple's ARKit augmented reality framework. The feature allows customers to preview makeup products on their own face using the iPhone's TrueDepth camera before purchasing. Over 1,000 Ulta products are available for virtual try-on within the iOS app.
Why it matters: AR try-on significantly reduces return rates for beauty products purchased online by giving customers a realistic preview. Apple's ARKit and TrueDepth camera system provide the technical foundation for accurate facial mapping and color rendering. Ulta's implementation is one of the most widely cited examples of practical retail AR adoption.