Atlassian makes the software development and team collaboration tools that 300,000+ organizations depend on - Jira (issue tracking), Confluence (documentation), Trello (kanban boards), and Bitbucket (code repository). 10M+ daily active users make Atlassian the connective tissue of software engineering teams. Its cloud migration from server licenses to subscriptions is transforming its financial model.
Key relationships in depth
Atlassian and Microsoft compete in the enterprise collaboration and developer tools market, with Atlassian's Jira and Confluence competing against Microsoft's Azure DevOps and SharePoint for engineering team workflow management. Microsoft Teams integrates with Jira and Confluence through official connectors, and Atlassian Rovo AI competes with Microsoft GitHub Copilot for developer productivity AI. The two companies both serve enterprise development teams, competing for IT budgets that historically funded both tools as part of distinct workflows.
Why it matters: Atlassian's Jira is the de facto standard for agile software project management at over 300,000 enterprises, and Microsoft's Azure DevOps includes competing project tracking features that Microsoft bundles with Azure subscriptions. As Microsoft deepens GitHub Copilot integration with Teams and Azure DevOps, it creates a competing developer-first workflow that challenges Atlassian's platform centrality in engineering organizations.
Atlassian and Google have a partnership and competitive relationship spanning developer tools and cloud infrastructure. Atlassian's products integrate with Google Workspace for authentication, document sharing, and calendar-based sprint planning. Google Cloud Platform is available as an infrastructure option for Atlassian Data Center (self-hosted) deployments, and Atlassian and Google have integrated Jira with Google Cloud's DevOps and CI/CD pipeline tools. However, Google's developer-focused tools (Cloud Build, Cloud Source Repositories) compete with Atlassian's Bitbucket and Bamboo.
Why it matters: Atlassian's Jira dominance in software project management makes it the de facto tool for development teams at Google Cloud customers, creating natural integration demand between Jira's project tracking and Google Cloud's deployment pipeline. Google Workspace authentication (Google Sign-In) is used by a significant portion of Atlassian cloud customers for seamless single sign-on, reinforcing the operational dependency between the two platforms.
Atlassian and Amazon have a significant cloud infrastructure partnership, with Atlassian's cloud products (Jira Cloud, Confluence Cloud, Bitbucket Cloud) running on AWS. Atlassian completed migration of its entire cloud platform to AWS in 2020 as part of a multi-year cloud-first strategy, making AWS the sole infrastructure provider for Atlassian's 10+ million cloud users. AWS Marketplace also distributes Atlassian products for enterprise procurement, simplifying purchasing for AWS customers who want consolidated billing.
Why it matters: Atlassian's choice of AWS as its exclusive cloud platform reflects a commitment to Amazon's global infrastructure scale, reliability, and compliance certifications that enterprise customers require for development tooling that handles sensitive code repositories and project data. AWS's global region coverage enables Atlassian to serve enterprise customers with data residency requirements across Europe, Asia, and government markets with minimal infrastructure management overhead.
Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.