Duolingo & Apple
Duolingo is consistently among the highest-grossing education apps on the Apple App Store. Duolingo Super and Duolingo Max subscriptions purchased through iOS are subject to Apple's 30% commission. Apple has featured Duolingo prominently in App Store editorial placements, and Duolingo has benefited significantly from Apple's App Store optimization tools and organic discovery.
Why it matters: Duolingo's gamification model and daily engagement loops are particularly well-suited to the iPhone usage patterns of Apple's core demographic. A large portion of Duolingo's subscriber conversions and its highest-spending users come from iOS. The Apple Watch app, launched in 2023 with bite-sized lessons, has been one of Duolingo's fastest-growing engagement surfaces.