Lululemon & Apple
Lululemon and Apple partnered in 2023 to integrate Lululemon Studio, the company's connected fitness platform (formerly Mirror), with Apple Fitness Plus. The integration allows Lululemon Studio members to access Apple Fitness Plus content and vice versa, expanding the content library for subscribers of both platforms. The partnership was announced as Apple Fitness Plus sought to grow its workout content breadth.
Why it matters: Apple Fitness Plus, launched in 2020, competes with Peloton, Lululemon Studio, and other connected fitness platforms for premium subscriber attention. The Lululemon partnership gives Apple access to Lululemon's premium wellness brand and its established instructor community. For Lululemon, the integration drives awareness of its digital platform among Apple's large device base.