Nike NKE

Consumer & RetailMarket cap $110B10 connections

Nike is the world's largest athletic footwear and apparel company with $50B+ in annual sales. Its Swoosh is the world's most recognized brand logo. Air Jordan, Air Max, and Nike Free represent decades of product innovation. Its direct-to-consumer push - Nike.com and Nike stores - generates higher margins than wholesale. Its roster of athlete endorsements (LeBron James, Cristiano Ronaldo) shapes global sports culture.

Explore Nike on the interactive map Relationship timeline Find a path to another company

Suppliers 1

Companies that sell to Nike

ExpeditorsTransportation · $18BExpeditors moves Nike footwear from Asia

Partners 6

Strategic partnerships, joint products and alliances

AppleTechnology · $3.0TNike+ on Apple Watch
LululemonConsumer & Retail · $55BCompeting athletic apparel brands
On HoldingConsumer & Retail · $22BOn Running competing with Nike in premium run
Deckers BrandsConsumer & Retail · $22BHOKA running shoes competing with Nike Run
Ralph LaurenConsumer & Retail · $14BRalph Lauren and Nike compete in athletic lifestyle
VF CorporationConsumer & Retail · $4BNorth Face and Vans compete with Nike apparel

Competitors 3

Companies it competes with

AdidasConsumer & Retail · $35BGlobal sportswear rivalry
PumaConsumer & Retail · $3BSportswear rivalry
AllbirdsConsumer & Retail · $1BSneakers

Key relationships in depth

Nike & Apple

Nike and Apple have collaborated on fitness and wearable integration since 2006, when they launched Nike Plus with the original iPod. Today, the Nike Run Club and Nike Training Club apps are among the most-used fitness apps on iPhone and Apple Watch. Apple Watch Nike Edition, launched in 2016, is a co-branded hardware product sold at both Nike and Apple retail locations.

Why it matters: The Apple Watch Nike Edition features exclusive Nike watch faces, Nike band options, and pre-loaded Nike apps, targeting the serious runner demographic that represents a high-value overlap between Nike's and Apple's customer bases. Nike Run Club's Workout integration with Apple Watch Workout enables automatic workout detection and health data sync to Apple Health.

Other Consumer & Retail companies

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Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.