Puma PUM

Consumer & RetailMarket cap $3B2 connections

Puma is the third-largest sportswear brand, founded by Rudolf Dassler after he split from his brother Adi, who founded Adidas. Kering spun it off in 2018. Puma has struggled with falling sales and profit warnings and is restructuring under new management. It is strong in football, running and motorsport sponsorship.

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Competitors 2

Companies it competes with

NikeConsumer & Retail · $110BSportswear rivalry
AdidasConsumer & Retail · $35BRival brands founded by the Dassler brothers

Other Consumer & Retail companies

Amazon Walmart Costco Home Depot Procter & Gamble LVMH Hermès Nestle SA Coca-Cola PepsiCo

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Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.