ServiceNow makes the enterprise workflow automation platform that digitizes manual processes - IT service management, HR onboarding, procurement, and legal requests. 85% of Fortune 500 companies use it. Its AI features automate case resolution, reducing IT costs dramatically. ServiceNow is the operating system for enterprise operations.
Key relationships in depth
Microsoft and ServiceNow have a deep strategic partnership integrating the ServiceNow AI Platform with Microsoft Azure, Microsoft 365 Copilot, and Microsoft Fabric. ServiceNow runs significant infrastructure on Azure and sells through the Azure Marketplace. The two companies co-developed agentic AI orchestration connecting ServiceNow's AI Control Tower with Microsoft's AI agent ecosystem, allowing enterprise AI workflows to span both platforms.
Why it matters: ServiceNow is the dominant enterprise workflow automation platform with $12B+ in FY2025 revenue, growing 20%+ annually. Its IT service management, HR service delivery, and customer service products are used by 85% of Fortune 500 companies. Deep Azure integration makes ServiceNow stickier on Microsoft infrastructure and drives mutual Azure and ServiceNow consumption.
ServiceNow & NVIDIA
ServiceNow and NVIDIA have an expanding AI partnership centered on integrating NVIDIA's NIM microservices and enterprise AI infrastructure with ServiceNow's Now Platform. In October 2025, the companies announced Apriel 2.0, a joint LLM co-developed with NVIDIA that uses NVIDIA and ServiceNow data for post-training, targeting enterprise workflow automation. NVIDIA CEO Jensen Huang publicly stated that ServiceNow is 'destined to be the best platform for enterprise AI agents.'
Why it matters: ServiceNow's Now Platform manages workflows for over 8,500 enterprise customers, and NVIDIA's AI factories need enterprise workflow automation to manage data center operations at scale. By embedding NVIDIA's inference infrastructure (NIM) into ServiceNow's platform, the two companies can offer enterprises end-to-end AI factory management alongside IT service management in a unified workflow.
ServiceNow and Google Cloud expanded their strategic partnership in 2025 to integrate ServiceNow's AI Control Tower with Google's Gemini Enterprise and Vertex AI platform. The partnership enables ServiceNow's Moveworks acquisition capabilities to orchestrate AI agents across Google Workspace applications. ServiceNow also deployed Google Distributed Cloud for regulated-industry customers needing on-premises AI governance, and Now Assist is integrated with Google Workspace for workflow automation in Docs, Sheets, and Gmail.
Why it matters: ServiceNow's AI Control Tower product manages AI agent governance across enterprises using multiple AI platforms. Google's Gemini models and Vertex AI represent one of the primary enterprise AI platforms ServiceNow customers deploy, making integration essential for ServiceNow to remain the AI orchestration layer rather than being bypassed. The Moveworks acquisition (completed 2025) added Google Workspace-native AI capabilities that require deep integration with Google's LLM infrastructure.
ServiceNow & Amazon
ServiceNow and Amazon Web Services have a deep partnership where ServiceNow's Now Platform runs on AWS infrastructure globally. AWS is a primary cloud provider for ServiceNow's customer deployments, with many enterprises running ServiceNow on AWS-dedicated instances. ServiceNow's Now Assist AI features use Amazon Bedrock foundation models alongside ServiceNow's proprietary AI, and ServiceNow is available on AWS Marketplace for procurement through enterprise cloud commitments.
Why it matters: ServiceNow's 8,100+ enterprise customers increasingly prefer cloud deployments where ServiceNow instances run in the same cloud as their other workloads, enabling lower-latency data integration. AWS Marketplace availability allows enterprise customers to consume ServiceNow spend against their AWS committed spend contracts, simplifying procurement and reducing ServiceNow's sales cycle length. Amazon Bedrock's foundation model library provides ServiceNow access to Claude (Anthropic), Llama, and other LLMs for Now Assist without building model infrastructure.
Relationships are compiled by VexMap from company filings, announcements and reporting, and last reviewed September 2026. Spotted something wrong? Tell us. Not investment advice.