Toyota & NVIDIA
NVIDIA and Toyota partnered to deploy the NVIDIA DRIVE Orin system-on-chip in Toyota vehicles for autonomous driving assistance. DRIVE Orin handles sensor fusion from cameras, lidar, and radar to power Toyota's advanced driver assistance systems and next-generation automated vehicles.
Why it matters: Automotive autonomy is NVIDIA's third-largest revenue opportunity after data centers and gaming. Toyota, as the world's largest automaker by volume, is a flagship partnership that validates NVIDIA DRIVE as an industry standard. Winning Toyota means winning the platform battle for automotive AI.